GPSMarketingStart here

Strategic marketing for small businesses

Stop guessing.
Grow with confidence.

Small businesses don’t need another disconnected marketing tactic. They need clear direction on what deserves attention first.

Explore the GPS Method See what you receive
Strategy before tacticsFocused on small businessesAdvice on your side
YOUR GROWTH ROUTE CLARITY ACTIVE
YOU ARE HERE
GROW WITH
CONFIDENCE
NEXT MOVEClarify what will move growth forward
01Destination
02Position
03Route

The client stays in the driver’s seat.GPS Marketing helps them navigate.

THE PROBLEM

Activity is not
the same as strategy.

Without clear direction, marketing activity can consume time and budget without moving the business forward. Strategy determines where to focus, when to act and why.

ACTIVITYWebsiteSEOSocial MediaAdvertising
DIRECTIONClear priorityPurposeful spendMeasurable next move
Direction turns marketing activity into deliberate growth.

THE GPS METHOD™

One method.
Three clear decisions.

Like a GPS, the process begins with the destination, establishes the current position and maps the right route forward.

01
G

GROWTH

Define the destination.

Clarify what meaningful growth actually looks like for the business and the person behind it.

Where are we going?
02
P

POSITION

Establish where you stand.

Examine the complete marketing picture and identify what is helping or limiting progress.

Where are we now?
03
S

STRATEGY

Map the best route.

Make the choices, set the priorities and turn direction into a practical roadmap for the next 90 days.

How do we get there?

THE FULL MARKETING PICTURE

Know where you stand.
Choose the clearest route.

Ten connected areas reveal what is supporting growth, what is getting in the way and where to focus next.

Explore the blueprint
GPSPOSITION
SCAN
01Goals
02Customer
03Offer
04Position & Brand
05Pricing
06Sales Channels
07Promotion
08Journey
09People
10Capability

THE FLAGSHIP OFFER

The GPS Method™
Strategic Growth Blueprint.

A focused engagement that turns the full marketing picture into three priorities and a practical 90 day route.

FIXED INVESTMENT$1,299 + GST
CORE DELIVERYWithin four weeks

50% upfront to commence. Remaining 50% due before the blueprint presentation.

YOUR NEXT MOVE

Let’s build your roadmap.

Tell us a little about your business and where you need direction. We will use this to make the first conversation more useful.

Prefer to talk?Call 02 4708 9986

Your email app will open with your answers ready to review and send.

01Where are we now?

Understand

  • Discovery workshop (90 minutes)
  • GPS Position Scorecard
  • High level competitor snapshot
02What matters most?

Decide

  • Core growth assessment
  • Three strategic priorities
  • The Not Now list
03How do we get there?

Move

  • 90 day roadmap
  • Blueprint presentation and handover
  • Recalibration after 30 days
“

We do not begin with what we can sell.

We begin with what the business actually needs.

Jacques TanFounder, GPS Marketing

WHY GPS MARKETING

Direction before
implementation.

GPS Marketing was created after seeing websites, SEO and advertising treated as the complete solution. Those tools can be powerful, but only when the customer, offer, pricing, position and experience give them a clear job to do.

IS THIS FOR YOU?

For owners who need
the next right move.

Built for ambitious small businesses without an internal marketing strategist.

01

Marketing is active

But what is driving growth is unclear.

02

Advice is conflicting

Different providers recommend different routes.

03

A big decision is ahead

A website, campaign, rebrand or new investment.

04

Direction has fallen behind

The business has grown, but its marketing has not kept pace.

HOW IT WORKS

A clear process.
No surprises.

Five steps take you from the first conversation to a clear 90 day route and a 30 day review.

01

Explore

Clarify your needs and whether GPS Marketing is the right partner.

02

Discover

Understand the owner, business, customer and evidence.

03

Assess

Review the full marketing picture and identify what is helping or limiting growth.

04

Map

Choose three priorities and build the route for the next 90 days.

05

Recalculate

Review progress, evidence and roadblocks after 30 days.

COMMON QUESTIONS

Clear answers,
from the start.

Is this an advertising or SEO package?

No. Those may be appropriate tools, but the GPS Method begins before implementation. We first determine what the business genuinely needs and which activity deserves investment.

Will I receive a long marketing report?

You will receive a clear strategic blueprint, but its value is not its page count. The emphasis is on the diagnosis, three priorities, a Not Now list and a practical route for the next 90 days.

Can GPS Marketing help with implementation?

The GPS Method is built around strategy. Website development, branding, content creation, SEO, advertising management, supplier management and implementation are not included unless separately agreed and quoted. Where specialist work is required, GPS Marketing can help define the next step.

How long does the GPS Method take?

The core Strategic Growth Blueprint is delivered within four weeks after the initial payment, discovery questionnaire, workshop and required information are complete. The 30 day recalibration takes place after delivery.

What if the route changes?

Good strategy adapts. The review considers new evidence, progress and constraints so the route can be recalculated without losing sight of the destination.

YOUR NEXT MOVE

You set the destination.
We help map the way.

YOUR NEXT MOVE

Let’s build your roadmap.

Tell us a little about your business and where you need direction. We will use this to make the first conversation more useful.

Prefer to talk?Call 02 4708 9986

Your email app will open with your answers ready to review and send.

Call 02 4708 9986